With frequent local conflicts worldwide and increasing uncertainties, middle and high-end families have been paying growing attention to the safety of their lives and property, leading to a surge in demand for private safe rooms and driving the rapid development of the related market.
According to industry research data, the market size of safe rooms for high-end residences in China reached 1.275-1.7 billion yuan in 2025 and is expected to grow to 1.53-2.04 billion yuan in 2026, with a compound annual growth rate maintained at 18-20%. By the end of 2024, the number of high-net-worth families with assets of over 10 million yuan in China had reached 2.11 million, and this group has become the core consumer group for safe rooms.
Currently, safe room products have evolved from a single shelter function to multi-functional and customized ones. They adopt high-strength protective materials, are equipped with emergency power supply, fresh air filtration and other systems, and some are integrated with intelligent protection technologies to meet the diverse needs of middle and high-end families. Relevant industry institutions stated that the number of customized orders for safe rooms has increased significantly year-on-year, with demand particularly concentrated in core first and second-tier cities. The market is gradually upgrading towards quality and intelligence, becoming a new choice for asset allocation among middle and high-end families.
